Apple’s 2024 device price hikes: What’s changed and why
Apple has increased MacBook, iPad, and Studio pricing by over $1,000 in some cases due to ongoing component shortages. Here’s the full breakdown of every price change and how it affects buyers.
Apple has increased MacBook, iPad, and Studio pricing by over $1,000 in some cases due to ongoing component shortages. Here’s the full breakdown of every price change and how it affects buyers.

Apple has significantly increased Mac and iPad prices, with the cheapest MacBook Pro now at $1,999. The moves follow a sudden surge in memory and storage costs that Apple blames for the unprecedented hikes across its lineup.
Apple increases prices across MacBooks, iMacs, and iPads by up to $300, citing volatile memory costs. Key models like the MacBook Pro and Mac Studio see the steepest hikes.
Component shortages and price hikes have made 2025 the most expensive year yet to upgrade to a new laptop, desktop, or gaming rig. From Apple to Microsoft, major brands are passing rising costs to consumers, leaving buyers with few affordable options.