iToverDose/Technology· 25 JUNE 2026 · 14:01

Apple’s 2024 device price hikes: What’s changed and why

Apple has increased MacBook, iPad, and Studio pricing by over $1,000 in some cases due to ongoing component shortages. Here’s the full breakdown of every price change and how it affects buyers.

The Verge2 min read0 Comments

Apple has announced sweeping price increases across most of its Mac and iPad lineup, pushing starting costs up by hundreds of dollars in response to persistent shortages in memory and storage components. The changes take effect immediately, reshaping the entry points for consumers eyeing new devices this year.

Why Apple is raising prices now

The company attributes the increases to volatile supply chains and limited availability of high-density RAM and NAND flash storage. Industry analysts note that these bottlenecks have driven component costs up by 15 to 30 percent over the past 12 months, forcing manufacturers to pass those expenses to end users. Apple’s latest move reflects a broader trend in tech, where even premium brands are recalibrating prices amid tight resource conditions.

Apple’s product teams have confirmed that all new orders placed after April 2024 will reflect the updated pricing. Current inventory levels may still show older prices until stocks are fully replenished, creating a short window for bargain hunters.

Full list of price changes across MacBooks and iPads

Apple’s adjustments span nearly every model, with the most dramatic shifts appearing on higher-end configurations. Below is the complete breakdown of updated starting prices, based on official retail listings:

  • 14-inch MacBook Pro (M3 Pro, base model): $1,999, up from $1,699
  • 16-inch MacBook Pro (M3 Max, base model): $2,999, up from $2,499
  • MacBook Air (M3, 13-inch): $1,299, up from $1,099
  • MacBook Neo (15-inch M3): $699, up from $599

For iPad users, the increases are equally steep:

  • iPad (10th Gen, 256GB): $449, up from $349
  • iPad Air (M1, 256GB): $749, up from $599
  • iPad mini (6th Gen, 256GB): $599, up from $499

Apple’s most powerful desktop workstation has also seen a significant bump:

  • Mac Studio with M3 Ultra: $5,299, up from $3,999

These new price points apply to both standard and education configurations, though promotional discounts may still vary by region and retailer.

What buyers should consider before upgrading

For consumers weighing a purchase, the timing of these changes introduces both urgency and caution. Buyers who act quickly may still find older prices at authorized resellers, while those waiting for inventory stabilization could face further delays or higher costs down the line.

Industry experts recommend comparing total cost of ownership, including accessories and extended warranties, before committing to a new device. The price hikes may also prompt a shift toward refurbished or certified pre-owned models, which remain unaffected by the new retail rates.

Apple has not announced plans to adjust trade-in values or financing terms in response to the price increases, leaving consumers to navigate the changes independently. As supply conditions evolve, future price corrections remain possible, but for now, buyers face a clear short-term cost adjustment across the board.

AI summary

Apple’ın MacBook, iPad ve masaüstü bilgisayarlarına getirdiği yüzlerce dolarlık fiyat artışlarının detayları ve nedenleri. Hangi modeller ne kadar zamlandı?

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