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2 NEWS

The Verge

Why the 2026 World Cup is rewriting the rules for live sports streaming

The 2026 World Cup is shattering online viewing records globally, proving streaming’s dominance over traditional TV. From Brazil to South Korea, fan engagement is surging in ways no one predicted.

Jun 25, 2026

The Verge

The hidden cost of ad-free streaming in today’s market

Streaming once offered a premium, interruption-free experience at a fraction of cable costs. Today, ad-supported tiers are the new standard, reshaping consumer expectations and industry economics.

Jun 28, 2026